Recent studies revealed that more and more people prefer online shopping than hopping from shop to shop in search of goods and services, they require. They realize that it is a time consuming and a laborious process to chase and locate the exact requirements, in the midst of a busy lifestyle. Even if you are able to locate the right retailer, checking the quality and comparing the prices will not be possible, unless you rush to similar shops and collect details. Again, getting details about various brands and advantages and disadvantages of each brand will have to be ascertained, if you are very particular to make a bargain. If you are not an expert on the subjects, it is difficult to evaluate the positive and negative aspects of the deal. The ordeals faced by the shopper in a crowded market and the consequent physical hardships are among many reasons for the general shift in the attitude towards online shopping.

No wonder, the recent studies revealed that there is a clear and specific attitudinal shift in favour of online shopping, among the people, of modern world. It is also found that a person can save about 30 hours in shopping for Christmas gifts if he resorts to online shopping.

But, at least a few among us wonder what is this online shopping and what is special about it?

The online shopping is, when the consumer goes through a process to purchase services or products over the internet. The speed and ease are the most remarkable features of the system.

All relevant information regarding several retailers and products or services offered by them are available online. It helps the consumer to compare prices. A click on compare price will provide you with ready information about the prevailing price levels. Some of the online stores are arranging for live chat with their representatives, in case the customer wants a discussion, prior to the confirmation of the deal.

Once the customer place orders for a product, the company or the retailer after providing relevant particulars delivers them at the door step. The payments can be made through credit cards or in some cases cash on delivery.

It is essential that the consumer choose a reputable online store to ensure quality and price as well as to keep away from possible internet frauds, which are prevalent nowadays. The reputation of a dealer is measured by his:

• Honesty on furnishing the information of products and availability.
• The speed of processing to finalise the deal.
• The speedy shipping and the cost advantage.
• Online package tracking facility.
• The return or exchange offer.
• Discounts and gift coupons.

The online shoppers can easily learn from their past experience. Internet provides more information through opinions expressed by users and experts based on their shopping experience. There are special seasonal offers and discounts available for shopping through specific shopping portals. Remember, experience is the best teacher!