Great landlords are now master digital marketeers
Effective landlords will soon be measured on how they can craft, manage and optimize listings for authoritative online property portals. As we increasingly target modern tenants, it is important that landlords are marketing their properties in today’s world.
Making the Right move online
The property and technology worlds have collided, with92% of people looking for their next rental property online. In fact 46% of tenants use mobile apps to look for their next property and with this trend on the increase it is vital landlord’s review how their ads appear on mobile devices. Like a copy of the Yellow Pages, traditional letting services will soon be discarded as landlords turn to much more manageable and cost-effective solutions for promoting their rental properties.
Enter Rightmove. Since starting in 2000, the website has claimed an astonishing 77% share of the fast-growing online property portal market. Much like how organiastions now adjust their online strategies to the tune of Google’s algorithms, landlords should now begin adjusting their approach to be more effective on Rightmove.
Image is everything
Overwhelmingly, 91% of Upad customers place photography as the single most important part of an online listing. You could be advertising a stately home in the hanging gardens of Babylon, but without well-composed photography it won’t get the attention it deserves.
We’ve also seen that adverts with a floor plan generate 72% more enquiries. In short, if you post great photography and a clear floor plan you will compete with the best online listings.
All in the composition
When posting shots of your property, it is important to paint the fullest possible picture of the space. Online users want all the information and they want it quick.
Provide different aspects, including key features, exits and views. Don’t go ahead with the shoot if it is dark as natural light is something renters will be attracted to. Finally, make sure the property is clean and presentable – dressing the beds but removing personal belongings will make it look homely but not lived in.
Structuring your copy
It’s important that you are able to comprehend the key selling points of your property and mold them into a succinct advert. Don’t use needless “letting agent speak” as property descriptions must be informative but snappy.
Use sub-headings to help people navigate your adverts. And if you can provide clarity on the finer details, such as the cost of council tax and bills, in neat and ordered bullet points – you will leave fewer questions unanswered.
Try Upad with our exclusive saving
Add promo code ‘UPAD40CJ’ in cart and save £40 on a professional property advert on Rightmove and Zoopla, Can be redeemed against: Fully Managed, Upad Commercial, Upad Complete, Upad Essential, Upad Rooms, and Upad Standard.
As one of the leading online letting agents, UPAD provides everything you need to successfully let your property. Check out their website for more details and avail the benefits as well as £1 cashback for sign-up and 5.5% cashback for online purchase from UPAD.
